Fractional GTM Engineering

Your GTM isn't broken.
It's just not lit yet.

A GTM engineer inside your team a few days a week, building the data, signals and tools that tell your reps who to call, and why.

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Clients

Sounds familiar

Your data is everywhere. Your reps are guessing. Your CRM is a spreadsheet with a login. It isn't broken. It's just not lit.

What gets builtsystems and tools

Who to target. What to say. When.

Applied systems thinking, wherever the pipeline needs it: the market map, the signals, a CRM that stays clean and scored, the tools your team runs it in. Sometimes one piece, sometimes the whole chain.

MarketTAM research & account sourcing

Your whole market, mapped.

Your segment mapped end to end, including the companies no database lists. Not a purchased list: a picture of the market you sell into.

SignalsSignal monitoring

The signals that matter, not the noise.

Job changes, funding rounds, hiring spikes, stack changes, caught the week they happen, not a quarter later. Every signal is a reason to call and the line to open with. Everything else stays dark.

DataCRM hygiene, automation & scoring

Scattered records, one system.

Duplicates merged, gaps filled, stale records retired. Then the data starts to flow on its own: scoring that ranks who's worth a call, and workflows that route them to the right rep. No spreadsheet in between.

Appsbuilt for your team

Custom apps that fit your workflow.

Built for you, on your data or external data. Not a generic tool bent to fit. A sourcing pipeline with a review screen, a pricing calculator, a one-click enrichment run: whatever your team needs to move faster.

Who it's forfit first

The right teams, not every team.

Fractional. A few days a week embedded in your team, on a monthly retainer or a scoped build.

How it worksthree ways in · draft terms

Hands on, advisory, or up to speed.

01 · Hands-on

2-3days a week

Embedded GTM engineer

Built inside your team: the market map, the signals, the CRM, the tools your reps work in.

Term: Three months to start, then rolling.
You get: Shipped systems, documented, handed over running.
Start: A fifteen-minute call, then a scoped first month.

02 · Advisory

1-2sessions a week

Direction on a weekly rhythm

Your team builds. Direction, reviews and unblocking come on a weekly rhythm.

Term: Month to month. Stop any time.
You get: Decisions, reviews, playbooks, and someone to call when it breaks.
Start: A fifteen-minute call, then a scoped first month.

03 · Enablement

2-4sessions a month

Team enablement

Feeling behind on the new tooling? Working sessions that bring your team up to speed and clear the problems in the way.

Term: Booked as a block of sessions. Extend or stop after each block.
You get: A team that runs the new tools itself, with the blockers solved along the way.
Start: A fifteen-minute call, then a scoped first block.

Everything gets built in your own tools, so it stays yours long after the engagement ends. All it takes to begin is a CRM and an enrichment layer. Don't have them yet? No problem, picking and setting them up can be part of the work.

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Let's talk

Ready when you are.

Fifteen minutes to see whether there's a fit. Bring the thing that's not working.

Book a discovery call